Daydreaming and Creative Thinking

Daydreaming and Creative Thinking

Great ideas come when you least expect them. Daydreaming and creative thinking are very much related in that regard.  Some of the greatest minds in the world also knew that.  Daydreaming has led to some of the world’s greatest discoveries such as:

  • Nikola Tesla and all of his numerous inventions
  • Albert Einstein and his theory of relativity and other ideas
  • Sir Isaac Newton and his discovery of gravity

Albert Einstein referred to daydreaming as “thought experiments.” Some of these experiments led him to ideas that became some of his greatest works known today.

What is the common denominator?

You are at your creative best when you are free to think. Sometimes it’s when you’re in the shower or waiting for a bus. Maybe your next big idea came to you when you were looking up at the dark skies pondering the stars.

RELATED: Mindfulness Meditation

That’s why so many creative people make time for reflection and relaxation. There is a stereotype that creative’s are lazy, but that is changing. In a study from August of 2012, psychologists discovered that if you allow your mind to wander, it can be helpful in creative problem solving.  Psychologists from the University of California have also discovered connections between daydreaming and problem-solving more creatively.

“There are many anecdotes that the daydreaming and creative thinking process would increase when engaged in unrelated thoughts. This anecdote dates back thousands of years.”


daydreaming and creative thinking

Sometimes it’s hard to shut off the noise around you in any given moment

Most creative moments occur when your brain is at rest. Free from the everyday stresses and not staring at a screen. When staring at a monitor or small screen, the brain is in a state much different to that of daydreaming. It’s not a coincidence that there are similarities to meditation which I have spoken of many times. I’ve created a creative meditation which is about 8 minutes long. You can download it here. Using tools like mindfulness meditation can help put your mind into the correct mental state.

Daydreaming in the workplace

Most businesses look at daydreaming as a negative. Perhaps it would reflect a lazy and unproductive employee. However, the opposite effect occurs. If business leaders would look at the science and the benefits of allowing daydreaming and creativity in the workplace, they could increase productivity and overall job satisfaction. Some of the most innovative companies in the world including Nasa and Google absolutely, are aware of the benefits. In fact, Nasa has programs and courses that focus exclusively on creativity.


Daydreaming and creative thinking is the way to find that creative boost that you may be looking for. Don’t let anyone tell you to not be a dreamer. Dreaming is what gives a reason to find new innovative ideas. Are you a daydreamer? Let’s talk about it in the comments below.


Much Love on your creative journey

Anders Vanderkool

Finding Something Authentic: Sifting Through Junk

Have you ever noticed yourself mindlessly scrolling through social media looking for something authentic that catches your interest but in reality nothing is grabbing your attention? I’m generally looking for something authentic. Something accurate and of quality.

I have caught myself doing this a lot lately and I’m sure many of us can relate. Looking for something that has substance but having to sift through a ton of generic, uninteresting posts can become mind numbing.

The average attention span is 8.25 seconds compared to a goldfish at 7 seconds.
Our attention span is increasingly being diminishing and without a human element behind a brand, it gets lost in the inter web of information. You need to give your audience a reason to be engaged. Give them a reason to read your update. Ask them questions like how and why to make your posts relevant to your customer. Give your brand a PERSONALITY. Speak from the heart.

Related: Creativity in the workplace

Social media can be a drag and for people and businesses, simply for the shear amount of time it takes to keep up your brands social media presence and relevancy. It often becomes a popularity contest and a person can start to feel resentful and burned out but we MUST remember that the Internet is a vast world of free marketing for your brand and it’s a missed opportunity to not take advantage of it.


Lastly, I want to talk about why authenticity is important to your social branding. Simply speaking, being true and authentic to your brand will bring more meaning to your brand and people will be more trusting of your skills and products that you are offering. Engage with your customers and be involved in the conversation. People want to simply feel heard and it’s a great opportunity to show your customer why you are the right choice. It’s important to be true to yourself within your brand just as it is in your personal life.

The digital world can start to feel fake, entitled and often overwhelming , but if you can simply insert yourself into the shoes of the viewer, you find success in your branding and digital marketing experience.

Much Love,
Anders Vanderkool

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