Finding Something Authentic: Sifting Through Junk

Have you ever noticed yourself mindlessly scrolling through social media looking for something authentic that catches your interest but in reality nothing is grabbing your attention? I’m generally looking for something authentic. Something accurate and of quality.

I have caught myself doing this a lot lately and I’m sure many of us can relate. Looking for something that has substance but having to sift through a ton of generic, uninteresting posts can become mind numbing.

The average attention span is 8.25 seconds compared to a goldfish at 7 seconds.
Our attention span is increasingly being diminishing and without a human element behind a brand, it gets lost in the inter web of information. You need to give your audience a reason to be engaged. Give them a reason to read your update. Ask them questions like how and why to make your posts relevant to your customer. Give your brand a PERSONALITY. Speak from the heart.

Related: Creativity in the workplace

Social media can be a drag and for people and businesses, simply for the shear amount of time it takes to keep up your brands social media presence and relevancy. It often becomes a popularity contest and a person can start to feel resentful and burned out but we MUST remember that the Internet is a vast world of free marketing for your brand and it’s a missed opportunity to not take advantage of it.

AUTHENTICITY WITHIN YOUR BRAND CREATES TRUST FOR YOUR CUSTOMER.

Lastly, I want to talk about why authenticity is important to your social branding. Simply speaking, being true and authentic to your brand will bring more meaning to your brand and people will be more trusting of your skills and products that you are offering. Engage with your customers and be involved in the conversation. People want to simply feel heard and it’s a great opportunity to show your customer why you are the right choice. It’s important to be true to yourself within your brand just as it is in your personal life.

The digital world can start to feel fake, entitled and often overwhelming , but if you can simply insert yourself into the shoes of the viewer, you find success in your branding and digital marketing experience.

Much Love,
Anders Vanderkool

 
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Vanderkool
HELLO, I'm Anders Vanderkool: Creative Guru. I am an educated graphic designer and fine artist. This is where you will find my thoughts and ideas about creative things. I will share with you resources that will help you on your next creative project. Maybe my posts will motivate you or change the way you approach creativity. Please share your ideas and comment. Let's start a discussion

Creativity In The Workplace And Why It’s Important

Creative office space

Creativity is important in the workplace

In modern business, employers that don’t embrace creativity in the workplace, aren’t nearly as successful as those that do. As competition grows in a world of “survival of the fittest,” companies are required to be more innovative in their business model.

Staff Meeting

Encouraging creative thinking in a business environment leads to employees’ seeing the larger idea with an increased focus on productivity. While the creative process can seem less productive than the standard

systems, workers that have more input and creative freedom are simply more productive. The work is meaningful to them.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Employees should be rewarded and their ideas encouraged. As managers, being approachable and allowing your team to share their ideas without feeling the fear of being rejected, will build and strengthen the relationship between the employer and the employee. Managers need to provide an open environment for creativity to succeed and become a normal practice in the workplace.

RELATED: Driving Creativity

How to encourage your team to be creative? 

Motivate them and gipeople socializing at workve them a reason to be excited. Humans thrive on motivation in one way or another.  Without a reason, life becomes unfulfilling and in turn, creates a workplace of unhappy workers. Every action we perform has some sort of motivating factor behind it. Think about that for a moment.

Embrace the idea of innovation and collaboration.

Collaboration is quickly becoming a popular model for innovation. It allows people to build meaningful relationships with their coworkers and managers. By allowing people to interact with other people, good ideas will grow into innovation and productivity.

Listen to the people

I was once the “young guy” promoted to manage a team of longtime employees. They didn’t respect or like me. They were great employees, loyal and hard working, yet full of resentment.

People want to be heard, so I pulled each one of them aside and listened to their ideas and suggestions. How can we be better at what we do? I implemented most of their ideas and in return, I not only earned their respect, I gained a happy and fun team with increased, meaningful productivity.

When people are allowed to be themselves, creativity will thrive

Just a few thoughts grown out of frustration that I wanted to share. Maybe you don’t agree and that’s okay. Let me know what you think.  Please follow me for creative updates, ideas or just random writings, It’s always a surprise.

Anders Vanderkool

Vanderkool
HELLO, I'm Anders Vanderkool: Creative Guru. I am an educated graphic designer and fine artist. This is where you will find my thoughts and ideas about creative things. I will share with you resources that will help you on your next creative project. Maybe my posts will motivate you or change the way you approach creativity. Please share your ideas and comment. Let's start a discussion

5 Free Design Tools For Every Creative

Since this is the first post of this brand new website, I though I’d share some of my favorite resources that I use regularly in my design and art projects. These 5 free design tools for every creative are mostly in regards to graphic design,  but there is no reason they wouldn’t translate and be helpful in any creative environment.

Here are 5 free design tools for every creative that I use and they won’t cost you anything.

1. COLOURLOVERS

COLOURlovers is a website where you can discover colour palettes that are created and shared by a community of users. It’s a great website to get inspired or get new ideas flowing when you’re stumped. You can search keywords and filter different combinations of colours. They also offer a number of tools for designers and artists alike.

Aside from the simple user experience, the site offers a great amount of information in the forums page and in the trends menu.  Head over to their website here.

How To Be A Graphic Designer Without Losing Your Soul

2. VECTEEZY

Vecteezy.com is a really great resource for stock vectors. They offer a large variety of quality content that is free to use. If you’re a graphic designer doing a lot of mock-ups for clients or are simply needing vectors for your project, this is a great resource. Check them out here.

3. PIXABAY

If you’re looking for a large amount of good quality stock photography, Pixabay is that source. Over the last few years, this user generated stock photography website has grown into a very reliable resource for designers and artists. With this the introduction of their new mobile apps, they have become an invaluable resource for all my projects. Their search filters make it fast and convenient to find what you’re looking for. It’s free to download images but if you want to download the highest res image you need to register or sign in with Facebook.

 

4. FONTS IN USE

Fonts In Use is a valuable website for anyone that is creating something involving typography. The website is an indexed public archive of examples of good typography. The goal of the creators of the site is to:

Document and examine graphic design with the goal of improving typographic literacy and appreciation.

If you’re trying to find the perfect pairing of typeface, head over to their archive here.  If your interested in learning more about typefaces check out: Just My Type: A Book About Fonts

5. CREATIVE MARKET

Creative Market is a platform for handcrafted design content from independent creatives and designers from around the world.  The content that is offered is top notch and is really a designers dream environment to be in. It’s a neat way to collaborate with other designers and even get inspired. Get this, every Monday they give away 6 items for free on their page. They could be any design asset, for example, typefaces, website templates or vector packs, stock photo collections. You name it, this site is full of design assets that are created by over 20, 000 designers from around the world. You are supporting other designers directly by using this market. I  highly recommend it.  Click here to enter the market.

Vanderkool
HELLO, I'm Anders Vanderkool: Creative Guru. I am an educated graphic designer and fine artist. This is where you will find my thoughts and ideas about creative things. I will share with you resources that will help you on your next creative project. Maybe my posts will motivate you or change the way you approach creativity. Please share your ideas and comment. Let's start a discussion